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RESOURCES
Autoresponder Basics.
Autoresponder
Tips. 20 ways to increase your traffic and sales using free followup autoresponders.
Autoresponders
- One simple trick that will improve your results.
How
to get effective sales copy for your autoresponders.
23 way to use an ad tracker 10 innovative ways to use your autoresponders
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tracker.
Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=10235&subid=89715 Do
you think your reader will bother to do the necessary cut and paste to put it
in a browser? Probably not. And that's probably one lost sale. And even a one
line affiliate link may exceed the #2. Losing Your Affiliate Code As an affiliate you may have your affiliate code embedded in a link something like this http://www.abc.com/123 . Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)The solution: use a tracking URL - so that your affiliate code number is never seen. #3. Make Your Ad Stand Out You
may have seen search engine results showing near identical listings for the same
product, differing only in an affiliate code appended to the URL. Your listing
here will be just one of many unless you make #4. How Effective Are The Links You
can measure and compare the effectiveness of the different banners or text links
the affiliate programs #5. Changing Links If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre. #6. Affiliate Program Discontinued Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions. #7. Better Affiliate Stats Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ? Compare a basic monthly figure say - Jan: 39 hits with a detailed analysis such as -
Jan 12: 10 hits where you can relate those dates to particular ad campaigns. Tracking URLs will give you these improved figures. #8. Checking Affiliate Stats Even
if you do receive good stats from your affiliate program it still makes sense
to use tracking URLs so that you can compare your figures with theirs. A large
discrepancy could mean errors in their software or FOR EZINE PUBLISHERS #9. Win Advertisers With Tracking Reports If
you sell advertising space in your ezine you can offer to your advertisers to
replace their URLs with your tracking URLs and Email them the results. Tell your
advertisers about these benefits in your #10. Use Tracking Report Results The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them. #11. Measure Your Readership You
may know how many subscribers you have but how many actually open and read your
ezine and which parts of it attract most attention ? Here's how to find out if
you distribute your ezine in HTML Format: include an image on your page, e.g a
banner or logo or a single pixel GIF. Then reference this image with a AT YOUR WEB SITE #12. The Problem Of Permanent URLs Web sites are continually evolving and changing. You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this. The solution ? Never
provide the actual URL, just a tracking URL. You can then just edit the link at
the tracking centre whenever a page is moved or renamed. The external links, in
your ebook for example, stay the same #13. What Are Your Visitors Doing ? You have text links all over your site, links to your other pages and links to recommended sites. Where are your visitors clicking ? Where are they leaving your site, why, how can you stop them ? Which graphic do they click on the most ? Do they click on the text link more than the graphic link? Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them Use tracking URLs to replace actual links wherever you need to monitor click activity. #14. Sell Website Advertising Space You can offer tracking reports to your advertisers in the same way as for ezine publishers (above). #15. Stop Piracy If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site. If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL. At the same time of course you can measure the popularity of the directory links. USING PAY PER CLICK SEARCH ENGINES #16. Better Click Activity Reporting Pay
per click search engines will report to you click activity on your URL. Engines
vary in the frequency and #17. Prevent Fraudulent Activity You can compare your figures with the engine's and should query any large discrepancy. If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor). OFFLINE MARKETING #18. Check How Successful If
you have ever wondered whether it was worth advertising off line because of the
supposed impossibility of measuring the response then ad tracking URLs will answer
that problem. -
newspapers
The date and time when clicks are made will allow you to check the progress of your ads, for example -
has your newspaper ad been submitted yet ? For a long running ad you can study the response and switch the link midstream if necessary to an improved web page. EBOOKS #20. Do Free Books Work ? The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving? Put tracking URLs in the book and you will find out. #21. Maintain Control After Download Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links. OTHER WAYS #22. Become An Ad Tracking Affiliate Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one). Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you. #23. Privacy You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL. --------------------------------------------------------------------------------------- http://www.ad-tracking.com/adbook.html | |||||
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