"Free
Autoresponders!" It sounds to good to be true. But is this the right option for
You and Your Home Business? There are three sources of free Autoresponders that
might be considered when you work at home :
[1]
Autoresponders offered by your web host
[2]
Services like Sendfree and FreeAutoBot
[3] The 'light' versions of Professional Autoresponder Services
[Ad. 1] If your Autoresponder needs are simple, such as merely sending a single
message reassuring your customers that you'll get back to them, you can probably
use the free Autoresponders that usually come as part of your web hosting package.
The procedure to set up these Autoresponders vary from web host to web host, but
it is usually trivial, involving a visit to your web host's control panel to activate
it. I use these free to distribute back issues of Newsletters and to send my articles
on demand. These Autoresponders do nothing more than 'respond', they do not capture
email addresses and have no personalization features. There is an even more important
consideration. If you decide to change your web host, or should your host go out
of business, you will lose your entire system! All of the Autoresponder links
that you've worked so hard to set up on other websites, in newsletters, on classified
ads sites, etc. will no longer work. You'll lose all the profits and traffic they
were directing towards your website! Free Autoresponders can be very expensive
in lost income and traffic. If you need an Autoresponder to send more than one
message, or if you need to schedule messages to be sent at certain intervals over
a period of time, you will either need to program your mail system on your domain,
or use one of the free (or commercial) Autoresponder systems around (some of which
are listed below).
[Ad.
2] The free Autoresponder services listed below are third party services. In general,
the services are provided free in exchange for advertising - that is, many of
them place advertisements in your Autoresponders (usually at the beginning). Visit
the sites listed below to find out more details. FreeAutoBot : http://www.freeautobot.com
SendFree : http://www.sendfree.com I am sure you know by now that nothing is really
"free" on the Internet, or anywhere else for that matter. However, if you are
willing to have other companies advertise on your message with their logos and
banners, then there is almost a limitless number of companies to choose from.
I suggest you not use any of them, unless your site is simply a hobby site or
a site to keep in touch with friends and relatives. If you are in business, you
want your customers focused on your message, not other links that can distract
them and lead them right off your message. You also have no way of controlling
what advertising messages will appear. Maybe even one from a competitor! The second
reason why you don't want to use these "free" Autoresponders is because your potential
clients will instantly see that you are using a free service. This looks unprofessional
and cheap. You could quickly lose the credibility you had carefully built up to
that point.
[Ad.
3] The third source of free Autoresponders is using the 'light' versions of the
Commercial Autoresponder Services like Getresponse. You can check-out the following
link: http://www.my-autoresponder-secrets.com/getresponse.html or Royal Responder
http://www.my-autoresponder-secrets.com/royal-responder.html Again, these services
are provided free in exchange for advertising at the beginning of your Autoresponder
messages. In my opinion, if you want to be serious with your business don't use
these free 'light' Autoresponders. However it is great to use these free 'light'
Autoresponders to learn the features of these services. It is no problem to use
these free services during your system startup and upgrade later when everything
is in place. The conclusion is that you must be careful with free Autoresponder
Services. When you are serious with your home business, don't destroy your image
as professional by using an Autoresponder that will add the statement "this is
a free Autoresponder service" to all your messages.
About The Author Albert Hoogendoorn is the publisher of Autoresponder Ezine, a
free bi-weekly email newsletter about Autoresponders and email marketing. Signup
and get four valuable bonusses. http://www.my-autoresponder-secrets.com